Call for Expressions of Interest: WGNRR Website Redesign and Development

October 28, 2026

Background

Women’s Global Network for Reproductive Rights (WGNRR) is a Southern-based global network that builds and strengthens movements for Sexual and Reproductive Health, Rights (SRHR) and justice. We work to realise the full SRHR and justice of all people, with a particular focus on the most marginalised. WGNRR has 40 years’ experience of mobilising and campaigning on SRHR issues. Our work is grounded in the realities of those who most lack economic, social and political power. Through critical analysis and strategic actions, we connect members, partners, and allies, build knowledge, organize campaigns and share resources. Our key objectives are to coordinate and strengthen national and regional networks of SRHR organizations, initiating activities that ensure that all women and girls are able to exercise their right to make a free and informed decision regarding their SRHR.

The main WGNRR website (wgnrr.org) has been a crucial platform in advancing the organization’s mission and advocacy. It functions as a hub for sharing organizational updates, campaigns, publications, and stories. It has contributed significantly to enhance WGNRR’s visibility, credibility, and engagement with stakeholders globally.

WGNRR also manages two campaign microsites:

may28.org: Dedicated to the International Day of Action for Women’s Health.
september28.org: Focused on our campaign around International Safe Abortion Day

These microsites have played a central role in WGNRR’s global communications and advocacy efforts, especially during international days of action. They host extensive archives of resources, campaign materials, and partner contributions that have accumulated over the years.

While the current platforms have served WGNRR well, there is a recognized need to:

Refresh the visual design and branding to reflect WGNRR’s values, evolving identity, and standing as a women’s global network, capturing the vibrant energy of its work in movement-building, networking, and artivism rooted in the Global South.
Improve site navigation and overall user experience (UX), ensuring ease of access to content and materials.
Make the websites more inclusive, accessible and mobile-responsive for diverse audiences across the Global South.
Enhance integration between WGNRR.org and its microsites to provide a more cohesive digital ecosystem.
Strengthen the platforms’ capacity to support dynamic global campaigns, resource dissemination, multimedia storytelling, and cross-border partner engagement.

Objective

WGNRR seeks to engage a qualified website developer or development agency with a proven track record in designing inclusive, user-friendly, and advocacy-oriented digital platforms. The selected service provider will work closely with WGNRR’s Communications and Campaigns Officer, under the guidance of the Executive Director, to lead the comprehensive revamp of the main website (wgnrr.org) and refresh the organization’s campaign microsites (may28.org and september28.org), ensuring that the three platforms are seamlessly connected and integrated to provide a cohesive digital experience.

The primary goal of this engagement is to enhance the visual identity, functionality, and accessibility of WGNRR’s online platforms, ensuring they effectively communicate the organization’s mission, amplify advocacy efforts, and provide a seamless, intuitive experience for diverse users worldwide.

The revamped platforms must:

Reflect WGNRR’s core values and branding;
Serve as accessible and inclusive hubs for information, storytelling, and campaign resources;
Enable easy navigation between the main site and campaign microsites;
Allow stakeholders to access and download multimedia content;
Provide up-to-date information on WGNRR’s activities, news, and events.

Additionally, robust technical performance, mobile responsiveness, and user engagement features will be essential to ensure that the website remains a reliable and dynamic tool for community building, advocacy, and knowledge-sharing across the global SRHR movement.

Scope of Work

The selected website developer or agency will be responsible for the following tasks:

1. Discovery and Planning

Conduct an initial consultation with WGNRR to understand the organization’s goals, target audience, branding guidelines, and desired functionalities.
Review the existing websites (wgnrr.org, may28.org, september28.org) to assess current content structure, usability, and performance.
Analyze survey findings and stakeholder feedback to inform the redesign strategy.
Consult with the WGNRR team to gather information on the colour palette and other design expectations for the website. Our aim is to root the website’s digital architecture in feminist principles, prioritizing radical inclusivity, bold visual artivism, accessible digital storytelling, and a safe, welcoming space for our global network.
Prepare and administer a survey questionnaire to gather input from key stakeholders, including WGNRR staff, board members, partner organizations, and donors, to identify content priorities, preferred features, and user needs.
Present a detailed project work plan, including milestones, timelines, and mock-up designs for approval.

2. Website Design and Development

Redesign the WGNRR main website maintaining the same name wgnrr.org and update the campaign microsites (may28.org and september28.org) with cohesive, advocacy-aligned visual identity and improved user experience.
Ensure mobile responsiveness, cross-browser compatibility, and intuitive site navigation.
Include key features such as:
- Pop-up “Donate Now” call to action, directing users to the Donate Now page.
- Signup for WGNRR newsletter, integrated with mailing list management.
- Seamless navigation between the main site and campaign microsites.
- Integrated social media sharing and visibility tools.

3. Content Integration and CMS Implementation

Migrate and organize existing content (text, multimedia, documents) from current websites to the new platforms.
Continue using WordPress as the primary content management system (CMS), in line with WGNRR’s preferences and team familiarity.
Ensure that the CMS is set up with robust features allowing WGNRR to manage content independently.
Provide a mock design illustrating the intended look of the site and submit a development work plan for approval.

4. Hosting, Security, and Performance Optimization

Recommend secure and sustainable hosting solutions while taking into account that WGNRR currently uses HostGator for managed WordPress hosting and intends to maintain this setup, unless a more suitable alternative is proposed and justified.
Set up or configure the hosting server and carry out the complete website migration.
Implement security best practices for WordPress, including:
- Support for multi-factor authentication (MFA) for admin logins.
- Adherence to recognized WordPress security standards.
- Recommendations for additional security measures appropriate to the existing hosting environment.
Ensure regular backups, performance optimization, and page speed improvements.
Implement Google Analytics for performance tracking and reporting.
Optimize site structure and content for search engine visibility (SEO).

5. Training and Documentation

Conduct training sessions for WGNRR staff on:
- Managing content using the WordPress CMS.
- Uploading media and publications.
- Updating texts, visuals, and campaign information.
Provide a basic user guide or manual for future content updates.

6. Post-Launch Technical Support and Maintenance

Provide continuous technical support and maintenance for a period of one (1) year post-launch, under a retainer agreement (terms and fees to be determined in the final contract).
Ongoing support should include:
- Regular website backups.
- Updating static/non-CMS-editable content (e.g., numbers, texts, and images). Integration of minor design elements (e.g., logos, icons, and layout adjustments).
- CMS plugin and theme updates.

Deliverables and Timeframe

The selected agency is expected to complete the following deliverables within a two-month timeframe. The launch of the redesigned WGNRR website is targeted for January 2027. The timeline provided below serves as a working guide and may be adjusted based on mutual agreement and evolving project requirements to ensure quality and alignment with WGNRR’s objectives.

Deliverable	Description	Estimated Timeline
Inception Meeting and Planning Kick-off	Initial meeting with the WGNRR team to align on objectives, expectations, and communication flow.	Week 1
Stakeholder Consultation Survey	Design, distribute, and analyze a survey to gather feedback from WGNRR team, board members, partners, and donors on website content and functionality.	Week 1–2
Work Plan and Mock-up Submission	Submission of a detailed project work plan with milestones, sitemap, wireframes, and visual mockups for approval.	Week 2
Design Approval	WGNRR reviews and approves the proposed design direction, layout, and key features.	Week 3
Development of Main Website and Microsites	Full development of the WGNRR main website and microsites, including content structure, responsive design, pop-ups, newsletter integration, and SEO features.	Weeks 4–7
Content Migration and Integration	Migration and organization of existing content, upload of publications, photos, reports, training modules, etc.	Weeks 6–8
CMS Implementation and Security Setup	Finalize CMS with WordPress, configure security features (e.g., MFA), and ensure hosting and backup integration with HostGator (or alternative if approved).	Weeks 7–8
Analytics and SEO Integration	Set up Google Analytics, optimize SEO elements, and test performance.	Week 9
User Testing and Accessibility Review	Conduct testing for mobile responsiveness, accessibility compliance (WCAG), usability, and bug fixing.	Week 10
Final Review and Launch	Incorporate final revisions based on testing; go live with new website and updated microsites.	Week 11
Training Sessions	Facilitate training for WGNRR staff on WordPress CMS usage and provide user guide/manual.	Week 12
Post-launch Maintenance and Support Begins	Start of 12-month retainer-based maintenance period, covering backups, minor updates, and technical support.	Week 13 onward

Qualifications

The ideal service provider should have the following qualifications:

Proven experience in developing modern, accessible websites for non-profits, social justice, or advocacy organizations.
Strong understanding of intersectional feminist and human rights-based design principles.
Demonstrated ability to integrate CMS platforms and customize themes and plugins.
Knowledge of web accessibility standards (WCAG) and inclusive design practices.
Capacity to deliver responsive, mobile-friendly, and multilingual websites.
Experience working with Global South-based organizations or networks is an advantage.
Strong communication skills and ability to collaborate remotely with a diverse, multicultural team.
Ability to provide ongoing support, documentation, and training post-launch.

Proposal Submission Requirements

Interested developers or agencies are requested to submit a comprehensive proposal that includes the following documents and information. Please email your submissions to office@wgnrr.org with the subject line “Expression of Interest – Website Redesign – [SURNAME]” on or before November 5, 2026.

Agency or Web Developer Profile
- Brief background of the agency or consultant, including size, location, years of experience, and areas of specialization.
- CVs or bios of key personnel who will be involved in the project with two references
Portfolio
- Samples of similar work completed, particularly for non-profit, feminist, or rights-based organizations.
- Links to three (3) live websites that demonstrate relevant experience in accessible, advocacy-oriented design.
Proposed Approach and Methodology
- Understanding of the scope of work and how the agency/consultant intends to approach the project.
- Outline of tools, technologies, and security measures to be used.
- Content strategy and user experience considerations.
Work Plan and Timeline
- Proposed project schedule aligned with WGNRR’s timeframe.
- Milestones and deliverable schedule.
Cost Proposal
- Detailed budget in peso, inclusive of professional fees, third-party services (e.g., plugins, licenses), applicable taxes, and post-launch support retainer fees (to be finalized during contracting). Clear separation of one-time development costs and ongoing maintenance/support fees.

Please note that a 5% withholding tax will be deducted from the agreed amount at each payment milestone, in accordance with applicable tax regulations. WGNRR reserves the right to negotiate and clarify costs prior to awarding the contract.

Evaluation Criteria

Proposals will be evaluated based on the following criteria:

Criteria	Weight
Relevant Experience and Portfolio	30%
Technical Soundness and Proposed Methodology	25%
Cost Reasonableness and Value for Money	20%
Team Qualifications	10%
Commitment to Accessibility, Inclusion, and Feminist Values	10%
References and Client Feedback	5%

Preference may be given to developers/agencies based in the Global South or with demonstrated experience working with feminist, LGBTQI+, and/or human rights organizations.